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Why Mobile
 
Mobile marketing can help marketers achieve critical marketing goals:
 
• Customer acquisition with database build
• Generate retail and Web traffic
• Consumer awareness
• Customer loyalty and trust with brand affinity
• Customer retention
• Viral marketing/word of mouth
• Product sales & content monetization
• Improved customer service
• Promotional communications
• Cross- and up-selling
• Lead generation and prospecting
• Increased interactivity with customers
• Increased use of traditional and digital marketing channels
 
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